Cash Mob brings new customers to local businesses in Fullerton, CA
Most of you probably haven’t heard of a Cash Mob. No worries, I’m here to give you a little inside look into what a Cash Mob actually is. The formal... The post Cash Mob brings new customers to local...
View ArticleSocial Media at the Elementary School
This week I received the book ‘Social Media at the Elementary School’ in my inbox, from Remco Pijpers. The book is in Dutch (Sociale Media op de Basisschool), and my... The post Social Media at the...
View ArticleThe Godfather Would be Proud: We Mobbed Carpe Diem Experience
Saturday, September 15, Cash Mob Fullerton and Branding Personality held a Cash Mob at Carpe Diem Experience in Downtown Fullerton, California, in collaboration with the Chamber of Commerce in...
View ArticleWhy would someone buy from you?
When new customers come to us, they usually come with the question: “How can we get more clients?” They want to hear an answer like: let’s start doing SEO, or... The post Why would someone buy from...
View ArticleSales is not about mo-ney, it’s about changing the world #tosellishuman
In my former post ‘How to get others buy into what you believe’, I shared that I am part of Daniel Pink’s launch team for his newest book: ‘To Sell... The post Sales is not about mo-ney, it’s about...
View ArticleDoes your company have a social identity crisis?
I feel like I am preaching to the choir here. Your company is on social media. It’s on Facebook, Twitter, YouTube, LinkedIn, Pinterest, and maybe a few other platforms. People read... The post Does...
View ArticleThe Modern Marketer: Part Artist, Part Scientist [Infographic]
The marketing profession is changing. The Mad Men-style era of marketing, which prized creativity above all, has evolved as technology provides new opportunities to track performance and create...
View ArticleAre You Crisis-Prepared?
As a PRSA member, I recently got to attend a luncheon focused on crisis communications. This luncheon couldn’t have come at a more fitting time: Right after the Boston Marathon... The post Are You...
View ArticleSocial Media Coaching On A Budget – Learn To Do It Right
Do you try hard to be successful on social media but things are just not happening? You are not alone. Navigating social media sounds like an easy process, but it’s... The post Social Media Coaching On...
View ArticleEffective Story Telling: It’s The Story That Makes The Difference
If you have ever watched Shark Tank, you know how hard it is to create a product that will entice investors. A seasoned shark is unlikely to throw money at... The post Effective Story Telling: It’s The...
View ArticleProximity Marketing for Retail Stores with Google Beacons
If you have a retail store, you need to pay attention. Wouldn’t you want to know who your customers are in your store? How they came to your store, and... The post Proximity Marketing for Retail Stores...
View ArticleHow to take an old-school business to the 21st century?
My answer? You don’t. Over the past 15 years I have talked to many business owners who have seen their business grow fast in the 80s, and are still hoping... The post How to take an old-school business...
View Article
More Pages to Explore .....